12 Month FTC - Maternity Cover - Desired Start Date: June 2024

Full time - Hybrid working - Colchester, Essex

Are you committed to developing and investing in digital marketing strategies and ready to take the lead in shaping the future of care? Care UK is an awarding winning private care company with over 150 care homes across the United Kingdom. We are seeking an enthusiastic Digital Marketing Manager to join our vibrant and dedicated team as cover for 12-month maternity leave.

At Care UK, we are committed to providing exceptional care to our residents and our values of Caring, Passionate and Teamwork are at the heart of all we do. Our success is built on the strength of our people and with a vast network of care homes and a diverse range of support functions, we're on a mission to find exceptional talent to join us on our journey.

The role: As our Digital Marketing Manager, the role is responsible for managing the creation, delivery, and maintenance of content across digital platforms and social media channels. Working closely with the creative and customer experience team, this role will primarily support the operational marketing, PR, communications, and brand teams in supporting care home marketing campaigns.

Key Responsibilities:

• Support the Head of Digital Marketing in driving digital channel and partner performance.
• Provide analysis and actionable insight on digital marketing campaigns.
• Work across the entire digital customer journey including internal marketing, digital agency and CX teams, as well as digital channels, websites, and referral partners.
• Monitor, analyse and drive performance across all digital touch points.
• Support Care UK with the development and investment being made in digital marketing strategies, providing exposure to new innovative platforms and technologies.

What We're Looking For:

• Graduate, or equivalent by professional qualification
• Experience in planning, executing, and delivering social media content strategy that has increased audience engagement.
• Experience in successfully building and re-purposing social and content plans to re-purpose brand campaigns for digital channels.
• Extensive experience successfully managing Content Management Systems (CMS)
• Successfully managed content planning and activation processes across multiple platforms.
• Strong understanding of scheduling and publishing on existing and emerging social networks
• Excellent understanding of website UX and able to articulate the benefits of this to digital content performance.
• Good understanding and appreciation of SEO in the relation to written content performance.

Why Join Care UK?

• Be part of a dynamic and growing organisation dedicated to providing outstanding care.
• Collaborate with a diverse and talented team in a supportive and inclusive environment.
• Enjoy a competitive salary and comprehensive benefits package.
• Make a meaningful impact on the lives of residents and contribute to the success of our care homes.

We are committed to recruiting diverse, talented people, who share our passion for helping others. We see the potential in everyone, let us fulfil yours.

If you're ready to take your recruitment career to the next level and be a part of something extraordinary, we want to hear from you!