Role: Head of Strategic Marketing / Marketing Director (Public Sector)

Location: Taunton (Hybrid 2 days a week initially)

Rate: 700 - 750 pd

IR35: Inside IR35

Client: Public Sector/Defence/Maritime

Experis are working with a public sector client on recruiting an Head of Strategic Marketing to support delivery of its new exciting strategic customer strategy and vision by redefining and implementing the strategic marketing capability, structure, efficacy and technical requirements to drive demand and incremental revenue upgrade activity for new customer subscription model and the admiralty portal as wells as reviewing the current retention model with a view to ensuring significant improvement in ROI and effectiveness of internal and external partner activity.

The Head of Strategic Marketing will work with the Head of Marketing to review the overall marketing function including current structures and required skills to optimize effectiveness and ROI.

What you'll need

Qualifications and Experience:

• CIM qualified
• Marketing degree
• Min 5-7 years

Knowledge and Skills

o Significant experience as a Marketing Director leading a marketing/marketing communications function, managing a multifunctional and sizeable team, external agencies and marketing budget in a complex commercial environment.

o Experience of managing a shift from a product based transactional model to a subscription-based service model.

o Experience of implementing an effective marketing automation platform with a demonstrable successful outcome and improved ROI

o Skilled in creation of compelling value propositions and the marketing structures behind it.

Significant experience in leading change and able to demonstrate significant improvement in ROI & marketing efficacy based on their actions