We are looking for a data and results driven senior strategic marketing professional to become The Head of Strategic Marketing to run the delivery of new strategic customer strategy and vision.

This role is an initial 6 month contract role. Hybrid working. 2 days in the office per week (negitiable) based in the South West of England. (Commutable from Bristol).

Working on a leading SaaS product offering you will drive demand generation and revenue optimisation activity for new customer subscriptions ensuring significant improvement in ROI.

Working with senior execs your first task will be to review the overall marketing function structures and skills to optimize effectiveness and ROI using your experience in creating and delivering effective new SaaS subscription models.

Duties / deliverables:

• Create an effective marketing function to encompass new strategic growth agendas and retention of the existing business.
• Drive the new SaaS subscription model adoption
• Create a demand generation marketing function and value proposition for subscription model through digital marketing and traditional channels.
• Own the value proposition and ensure that revenue targets are able to be met consistently.
• Run the marketing budget and resources to maximize ROI including auditing current external marketing partners
• Segmentation, A/B testing and cohort analysis (across localization, conversion, cross selling, reactivation, loyalty, targeting)
• Investigate marketing automation platforms to create a sustainable automated trigger-based marketing process and to drive service adoption.
• Work closely with paid channel partners to design testing roadmap
• Provide analytical insight into customer acquisition, behaviour, and characteristics to identify acquisition and upgrade prospects to ensure a steady increase in new customers.
• Develop KPI tracking, data analytics and reporting.
• Review overall marketing strategy and recommend changes.
• Review end-to-end customer lifecycle program from the ground up and recommend actions potentially using trigger-based messaging (email / SMS / etc) to increase lifetime value / LTV and reduce churn.