p>I am currently supporting a university based in Birmingham to recruit a Marketing and Student Recruitment Manager for a 12-month adoption leave contract.
The Marketing and Student recruitment Manager role is key role in the marketing, communications and student recruitment team.

This post has responsibilities for the coordination of annual marketing plans and activities which support the recruitment of students to the university.
Covering the full mix of marketing and communications activities, this post delivers messages, campaigns and events at all stages of the customer journey, enabling prospective students to feel part of the Newman brand from enquiry to enrolment.

With marketing responsibilities for both on and off-line materials including publications, website content and navigation, social media and course information materials.
The post holder is required to work closely with a wide and diverse range of staff, students, partners, and suppliers.

The post holder will line manage outreach staff, to support the marketing and student activity of their faculties, managing a Student Recruitment/Outreach Officer, and a Fixed term (2 years) Graduate Trainee Outreach Officer.

Responsibilities

• Develop, implement and evaluate effective marketing plans and campaigns to maximise student recruitment in accordance with the University's marketing and recruitment plan.
• To provide detailed market research to colleagues to assess the market demand for courses, reviewing competitor activity and informing curriculum and course design according to potential students' needs.
• Design and implement effective processes and procedures to ensure effective relationship building with enquirers and applicants with timely professional communications throughout the recruitment cycle
• Support the University's Leadership Team, Deans and Associate Deans to develop marketing plans to maximise recruitment to a range of courses and activities and to ensure that promotional opportunities are maximised, by working with internal and external communication colleagues
• Produce content for the University website and social media channels, including presenting complex research findings to a range of audiences
• Write tender and briefing documents for external agencies, and for competitive tendering purposes
• To line manage and supervise two members of staff to support primarily the outreach activities of the university
• Organise, plan and attend relevant events to promote courses and the institution
• Work with the planning department to identify and analyse appropriate internal and external management information to inform the University's marketing strategy, including regular management reports
• Assist with the University's open days, applicant visit days, summer schools and other events, as required by the Senior Student Recruitment Manager
• Manage the content of websites course listings, and support academic and professional services teams with social media requirements and profiling, ensuring that the content of the website remains accurate and timely
• Manage a marketing budget for the given areas of academic and professional service support and profile raising
• Identifying PR opportunities and work with colleagues in the wider Communications and Marketing team to maximise these Press, Media and PR opportunities.
• Evaluating and analysing the effectiveness of marketing campaigns through the measurement and development of ROI using tools such as Google analytics
• Some out of hours work (evenings and weekends) and occasional overnight travel will be required for this role

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