3-month contract

300/351 Euros day rate

Must be paid via an umbrella company

MUST BE FILLED BY 19th FEBRUARY

Location: Amsterdam OR London (Remote)

Introduction to the role:

The temporary Brand Marketing Digital Manager will be responsible for supporting the regional Brand Marketing Director working primarily across Paid Media and Organic Social Media as well as Influencer Marketing, Digital Innovation and other digitally focused marketing activities, primarily for our directly operated key markets: Germany, UK and France.

The main focus of the role is managing the Paid Media and Organic Social Campaigns to ensure they align to our strategic priorities and deliver to our performance targets. The role will require close collaboration with our global teams as well as our agency partner, and encompasses responsibility for managing budget compliance, creative approvals, performance reporting, etc.

Secondary focus includes all other digital channels, including marketing activations, influencer marketing, partnerships and digital innovation (metaverse/web3), which round out our marketing plans brand positioning goals, i.e. strengthen awareness and bridge the gap to familiarity/consideration.

What will you do?

Key Accountability 1. Paid Media

• Manage regional paid campaigns for DE, UK, FR to support our seasonal stories and wearing occasions.
• Collaborate with the global team to ensure budget alignment and provide input to optimize regional localizations.
• Collaborate with our agency partner to drive optimization of our paid investments and ensure alignment to our specific targets.
• Evaluate KPI's and summarize key learning & insights that can be applied to future campaigns.
• Oversee creative approval process, i.e., ensure assets (stills, videos, copy, translations) are made available in a timely manner and adapted to our regional/local needs as required.
• Drive agency decision-making as it relates to proposed media channels and investment splits, with particular emphasis on regional audience targeting.

Key Accountability 2. Organic Social Media

• Oversee the management of our regional Instagram channel to ensure optimal brand-right content that deliver high levels of engagement, while aiming to increase our follower count.
• Collaborate with the global team to ensure a balance between audience segmentation (Feel Good v. Explorer).
• Collaborate with our agency partner to drive optimization of our channel, including briefing/approving regional & local content they specifically developed for us.
• Evaluate KPI's and summarize key leaning & insights that can be applied to future campaigns.
• Oversee creative approval process, i.e. ensure assets (stills, videos, copy) are made available in a timely manner.
• Collaborate with our agency partner to ensure effective community management which is both responsive and engaging.
• Ensure our QTM (quick-to-market) initiatives are being properly executed by our agency partner, and tune into their social listening reports to propose new QTM initiatives.

Key Accountability 3. Influencer Marketing

• Oversee development and execution of integrated influencer marketing campaigns that align with our brand objectives and target metrics.
• Collaborate with influencers to create compelling, authentic content that resonates with their audiences and showcases our brand.
• Identify, attract, and cultivate relationships with relevant influencers to align with our brand values and target audience.
• Manage ongoing influencer partnerships, including negotiation, contracts, and relationship management.
• Connect influencer marketing in 360 campaigns, leveraging partnerships through Social Media, CRM, Paid Media, and all marketing touchpoints

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We Are Aspire Ltd are a Disability Confident Commited employer