Paid & Organic Search Consultant (Digital)

Fully Remote

3-Month Contract-to-Hire

$60-$80/hr

Are you looking to utilize your skills and experience to drive life-changing impact in your next role? This opportunity will allow you to work closely with teams dedicated to transform the world of rare and specialty diseases. Join the mission and apply below!

THE COMPANY

This company is working closely with biopharma companies to dedicate their data-driven work to reversing the course of rare diseases. Their innovative approaches are led by a team of entrepreneurs with teams composed of cross-functional digital marketing subject matter experts focused on industry-leading delivery.

THE ROLE

• Responsible for the strategy, execution, management, optimization, performance and reporting of SEO and SEM campaigns for both HealthCare Providers and Patients
• Manage day-to-day SEO & PPC activities including but not limited to executing keyword research/expansion; copywriting; A/B testing; managing bid strategies & budgets; developing reporting dashboards etc.
• Optimize existing client campaigns through analysis of campaign performance data (clicks, impressions, CTRs etc.), ongoing keyword expansion/discovery etc. to identify areas of opportunity for improvement
• Monitor industry trends related to paid to provide recommendations for how best to take advantage of new opportunities within these areas that can improve performance for our clients
• Develop end-to-end digital advertising strategies, including budget development, KPIs, partner selection, new tactics, segmented analytics, and tracking industry developments.

• Diagnose, troubleshoot and fix tracking issues and setup conversion tracking and goals for digital ad campaigns

YOUR SKILLS AND EXPERIENCE

A successful Paid & Organic Search Consultant within this role will likely have the following skills and experience:

• 5+ years' experience working in an agency or consulting role focused on paid search & organic search optimization required
• Hands-on experience managing pay-per-click accounts on Google Ads and common SEO tools like Ahrefs or SEMrush
• Experience conducting keyword research using a variety of methods, including competitor analysis
• Familiarity working with Search Ads 360 and Search Console and common website analytics tools such as Google Analytics, Google Tag Manager, and Looker Studio
• Demonstrated experience utilizing target and retarget marketing platforms such as AdRoll to drive traffic & lead generation
• Certified in Google Adwords and Google Analytics

NICE TO HAVE

• Healthcare and/or pharmaceutical marketing experience
• Pharmaceutical marketing content approval process (Promotional/Scientific Review Committee, Veeva Vault PromoMats, etc.)

HOW TO APPLY

Please register your interest by sending your resume to Fareeda Elsayed via the Apply link on this page.