Detailed Description From Employer:
The role: Senior Marketing Analytics Consultant (Global BigTech) Contract: 12-Months - with a strong possibility of extension - to start ASAP (MAX 4-8 weeks notice) Salary: £125k to £130k basic per annum (PAYE, paid weekly, within IR35 ) + benefits Location: Hybrid working - Central London (3 days per week onsite) I'm currently recruiting an experienced Marketing Analytics Consultant for a Global leading Big Tech brand that’s scaling its marketing analytics capability for the Turkish market . They’re after an experienced candidate who can walk the line between hard analytics and strategic consultancy, ideally with a strong grasp of media measurement in high-spend advertising environments. If you have Turkish language skills that's great; but it's very much a good to have, not essential What you’ll be doing Leading analytics work for a portfolio of top-tier Turkish advertisers (think airlines, gaming, e-commerce) Building and delivering marketing measurement strategies: MMM, AGM, incrementality, attribution, cross-platform Running experiments, interpreting test results, and influencing paid media strategy Acting as the analytics voice in client meetings and internal cross-functional sessions Partnering with sales, creative, product and engineering teams to turn insights into impact What we need from you Fluent English (written and spoken) - ESSENTIAL; any Turkish language skills are a good to have Solid media analytics background - you’ve built MMM or AGM models that influenced marketing budgets Client-facing consultancy experience - ideally with major brands or agencies Comfort in digital advertising environments: Google, TikTok, Meta, programmatic, or paid social Familiar with ad effectiveness concepts: brand lift, incrementally testing, attribution models You'll also be skilled in SQL and Python or R, ideally with GCP, BigQuery, Tableau or similar in your toolkit 10+ years in data analytics alongside marketing experience, with proven delivery in complex orgs Good to have: Media agency, consultancy, or Big Tech experience — if you’ve worked with or inside a platform, even better A CV that speaks the clients language — “ad effectiveness”, “cross-platform measurement”, “marketing mix”, not just “data leadership” Exposure to high-pressure, high-velocity client delivery in digital or media-focused environments Interested? Drop me your latest CV and we'll take it from there - hurry; the deadline is Wednesday 18th AM!